May 26, 2020
10 Types of Print Marketing That Help Small Businesses
For a small business, getting information about your products and services in front of potential customers is the key to thriving. However, most small businesses do not have the resources to print their own materials. Specialized printing systems can be difficult to acquire and manage, which is why small businesses should rely on commercial printing services to fill their needs. With the right printing partner, small businesses can get all of the print marketing supplies that they need for marketing. Here are 10 types of print marketing that help small businesses.
Business Cards
Business cards are one of the most essential print marketing materials for small businesses. If you have nothing else, you can manage a print marketing campaign with just business cards. They offer a more personal touch when interacting with customers, especially since you’ll give them to the people that you interact with. They can drive business with qualified leads and make you more memorable when purchasing decisions need to be made.
With the right business card, you can make your business more successful. There are many commercial printing services that offer business card printing services. However, pick a company that can help you design a better business card. Plus, printing services are capable of printing more creative designs with new texture and material printing methods. Partner with a company that can offer all of these services in a seamless fashion. This way, you get the most value out of every card.
Banners
Most small businesses start without a physical location with permanent signage. A good banner can make a big difference, especially if your business moves often. With the right banner, you can attract customers from a distance and increase traffic where you need it. There are many banner printing services available online. However, they are not all equal.
One thing that small businesses do not realize is that they will likely need more than one banner. Many businesses go through several in a year because of weather problems, accidents, and general wear and tear. You want to partner with a company that not only prints high-quality banners but can also do the work quickly. That way, if you find yourself without a banner, you can replace it fast.
Letterhead
Professional services often need custom letterhead for their paperwork. Receipts, invoices, and official documents are printed on custom letterhead paper because it makes it more official for customers and serves as a statement for the company. High-quality letterhead can impress customers and help you deliver another experience that reinforces your branding.
Quality letterhead printing requires fine attention to detail and precision. When done well, customers tend to keep the paperwork that they receive from service companies. It is your chance to ensure that they choose your company again when they need more of your services. The letterhead serves as a reminder of the service quality that you provided and is an easy way to keep your contact information.
Catalogs
Companies with a lot of products need catalogs. Although many companies are creating online catalogs, there are many customers that prefer to have a printed catalog. Printing them yourself is expensive, which is why small businesses should rely on commercial printing services.
The company that you choose will determine the quality of your catalog. Choose a company that has high-quality printers and attention to detail. If you don’t have a catalog design completed, you can partner with some printing companies to have a design made. Having printed catalogs makes it easy for customers to assess your products and compare them to find the right one. It also gives you an easy way to reference products when helping clients find what they need.
Brochures
Brochures are a common print marketing tool because they are an effective and low-cost option. You can quickly and easily distribute them to customers as a means of advertising with a lot of information in an easy to access form. Brochures educate clients about the company, a problem, and how your products can solve it without taking up a lot of room or resources. If you are on a tight budget, brochures may be one of the best ways for you to reach customers.
Carbon(less) Copies
Companies that need to give on-the-spot receipts can use carbon copies. Some commercial printing services offer carbonless copies that are better for the environment. These forms should be tailored to the needs of each business. The printing materials for them is also expensive, so relying on a commercial printer is an easier and more cost-effective option.
Presentation Folders
If you regularly hold meetings with customers, especially if you bid projects, having presentation folders is a good idea. You can add your branding to them so that when you leave project materials behind for customers to review, they also have your contact information and other important information about your business easily accessible. They are like business cards, but used to make an impression in meetings rather than trying to get leads through marketing.
Magnets
Magnets, especially car magnets, can be an effective way of marketing a traveling business. You can have magnets of many sizes printed that will serve as an effective calling card. Service businesses will find these especially useful, as the magnets will often stick to things that are being fixed. This way, your contact information is easily available when it is needed again.
Direct Mail
If your business is new to an area, direct mail is a fast way to spread the word about it. Direct mail can reach a large audience in a way that customers are practically guaranteed to receive and can help you establish an audience within a specific area. Because of the volume of printing that this requires, a commercial printing service is the best way to produce all of the mailings.
Promotional Items and Apparel
Printing promotional items and apparel is time-consuming, which makes it impractical for small businesses. However, commercial printing services can shorten the time that it takes to receive promotional materials. Many companies benefit from being able to give away t-shirts and pens with contact information or branded images on them. Customers tend to keep them and refer to them later when they need specific products and services.
Print Marketing Leads to Growth
If you are running a small business, then you need to get your company in front of as many people as possible. Print marketing is an effective way to do that. At npn360, we have the resources and services to help you with everything that you need to grow your small business. Contact npn360 to learn more about print marketing and how it can grow your business.
