COVID-19 is making it especially difficult for businesses to advertise and manage in-person operations. Because of this, many companies are moving as much of their sales operations online as possible. Unfortunately, those companies were less likely to invest in online advertising, making it difficult to drive traffic to their websites.

To overcome the impact of COVID-19, your company may need to focus on online advertising. Rather than flooding the internet with ads to make up the difference, focus on making the best ads possible. Well-designed display ads can be the difference between thriving online and struggling to stay open. …


Biometric Security System

Biometrics, the data collected by biometric security and identification devices, is stored either locally on a machine with no connection to the internet or in a database in the cloud. Even if data is stored locally, there is a chance that it could be stolen. This is a growing concern for many people who are looking into the use of biometric fingerprint readers and other devices for better security.

Stealing biometrics is possible and security companies are looking for ways to prevent it. In many ways, it is similar to protecting any other type of data, which is already well…


display banner ads
display banner ads

Display ads are one of the most effective tools that companies have to engage with their audience online. The key is determining the best way to do that by developing, placing, and managing your ads. If done incorrectly, your efforts may not be effective and you may not see results. Your ads need to reach the right audience, your target audience, to give you the results that you are looking for. In this article, we discuss how to reach your target audience with display ads.

Know Your Target Audience

The first step in reaching your target audience is to know your target audience. It…


You may have heard of Breguet Watches, one of the leading watchmakers in the industry, but few collectors know the backstory of the company. With more than 250 years of history to know, the rise of Breguet is an interesting story. Here is what you should know about the history of Breguet Watches.

Started as a Family Business

The Breguet brand started as a family-owned company more than 250 years ago. It was founded by Abraham-Louis Breguet, who lived in France at the time. He, his son, and his grandson went on to run the company in succession looking for ways to stand out in…


Video surveillance is one of the most widely used types of security systems. In terms of security, it gives security personnel detailed and useful information. Video surveillance is not without its drawbacks. There are limitations to what it can do, which can leave openings for incidents to occur.

Thanks to developments in technology and software, video surveillance is evolving to be more intelligent. The careful application of new learning systems and system design practices are creating the first generation of intelligent video surveillance systems, which are driven by new trends in the security industry. …


In retail, your display fixtures are an important part of how you sell products. With the right design, you can push sales from mediocre to great. Many stores struggle with the design of their display fixtures, and other stores don’t put much thought into it. With a little effort and some guidance, any store can have fixtures that make selling products easier. Here is how to improve your retail displays.

Promote Interaction

One of the best ways to push customers to make purchases is to have them interact with products. Your store display fixtures should be designed to promote interaction. Instead of…


Knowing a place is one of the best tools in bird photography or the broader world of nature photography, but there’s more to it than that. In this post, we’ll walk through the basics of shooting birds and wildlife in a wetland area.

Lenses

A 500mm or 600mm f/4 lens is not needed for high quality bird and wildlife photography, but a decent telephoto is still an important part of any wildlife photographer’s kit.

All telephotos have their range of advantages and disadvantages. Big, fast lenses like the 500–600 f/4 options allow for faster shutter speeds at lower ISOs, have extreme…


For a small business, getting information about your products and services in front of potential customers is the key to thriving. However, most small businesses do not have the resources to print their own materials. Specialized printing systems can be difficult to acquire and manage, which is why small businesses should rely on commercial printing services to fill their needs. With the right printing partner, small businesses can get all of the print marketing supplies that they need for marketing. Here are 10 types of print marketing that help small businesses.

Business Brochures

Business Cards

Business cards are one of the most essential print…


When it comes to bird photography, it can be difficult to discern which part of the photograph or photography process will help your photo stand out and resonate with people. Is it the camera, the lens, or the bird?

If you have an ideal camera, the perfect lens, and a close encounter with a majestic bald eagle, it might seem like conditions are optimal for an amazing photo.

Bird Photography

However, what if you’re unaware of what makes a good bird photograph? Will a random burst of photos guarantee you the best shot possible? Sure, you might luck into something amazing, but…


For retailers of all sizes, custom store fixtures can make a big difference in the look and functionality of any physical store space. While custom store fixtures could be considered a sizable investment compared to prefabricated store fixtures, there are many reasons why retailers should seriously consider purchasing custom store fixtures that better suit their needs. Here are some of the benefits of using custom store fixtures for your retail location.

Retail Fixtures

Better Look

A custom store fixture can transform your retail space by creating a personalized experience that reflects your company’s branding. If your physical space incorporates lots of wood tones, having…

Katie-Zillmer

Katie Zillmer is a Senior Account Manager at KitelyTech.

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