May 20, 2020
The Benefits of Custom Store Fixtures
For retailers of all sizes, custom store fixtures can make a big difference in the look and functionality of any physical store space. While custom store fixtures could be considered a sizable investment compared to prefabricated store fixtures, there are many reasons why retailers should seriously consider purchasing custom store fixtures that better suit their needs. Here are some of the benefits of using custom store fixtures for your retail location.
Better Look
A custom store fixture can transform your retail space by creating a personalized experience that reflects your company’s branding. If your physical space incorporates lots of wood tones, having a generic, metal fixture doesn’t add anything to it. You could instead invest in a beautiful wooden fixture that reflects your products and your space best.
More Product in Less Space
If you purchase generic clothing fixtures, you will have to force your SKUs to fit onto prefabricated racks that may not fit your products perfectly. With custom store fixtures, you can store more products on your shelves and racks in less space, as the fixtures are designed for the products you actually sell. You won’t have to worry about wasted space from racks that weren’t made to accommodate your products.
Longer Lasting
Most mass-produced store fixtures aren’t made from quality materials and craftsmanship. It is likely that a custom store fixture will last longer than anything that is mass-produced, simply because it is made from better materials and craftsmanship. Many commercially available fixtures are manufactured using MDF or cheap aluminum. With custom store fixtures, your fixture can be made from a wide range of materials that will last longer, including steel, glass, and solid wood.
Make a Statement
Custom store fixtures can help your business stand out from every other retail location that utilizes mass-produced fixtures. When you think of high-end, luxury stores, there is a good chance that you remember interesting merchandising and beautiful fixtures that display items in their best light. There is no reason that you cannot offer the same experience to your customers.
Multiple Uses
A custom store fixture can be used in a variety of applications. For instance, you can create a fixture that serves as a beautiful display and a cash register wrap. When you control how your custom fixtures are designed, you are able to create furniture pieces that truly reflect your company’s needs. There is no reason to settle for fixtures that cannot accommodate what you need them to.
Most businesses can benefit from custom store fixtures, even if not every fixture in their store is a custom piece. It is important to closely evaluate your store’s needs and budget before you start the process of ordering a custom store fixture. This way you will end up with the right fixture that you can use for years to come. If you want to learn more about how a custom store fixture could be beneficial to your retail store, contact MW-SF today to learn more about our solutions.
